Michelle Obama’s dress sways the market and guess what… so can yours.
According to analyst David Yermack, in the Harvard Business Review, when Michelle Obama wears an outfit, the company that makes those clothes gets a healthy boost in it’s stock price.
$14 million an outfit
Professor Yermack found that the stock prices of 29 public companies, whose clothes Mrs. Obama wore, experienced abnormally high returns. He estimates that the average value generated by any given appearance by Mrs. Obama was $14 million. Wow! Click here to see Michelle’s fashions and the fascinating report with graphics
What about you?
If you’ve attended one of our business dress training sessions, you understand how your personal brand does have an effect on your corporate brand. Our advice has always been that dress for success builds individual and organizational success. It’s not about looking handsome or pretty, it’s about how to look appropriate and inspire confidence in yourself and your company.
Talk about dress for success
So like Michelle Obama, what you wear has an effect on your organization’s bottom line. When you wear clothing that projects a professional credible image it not only boosts your personal success but it can positively affect corporate earnings.
A stock tip to share
Who knew? Pass this article on to your management team, it might be good for a pay raise. (Or they might send you to our Brand New You public workshops coming up Dec. and Jan. which should raise your own professional dress ROI.) Like Michelle Obama, you don’t have to wear high end designer clothes to look good and feel great. You just have to have a little knowledge about your body type, coloring and personality to gain your own unique personal style.