Our site was showing its age.
We needed a website makeover.
As corporate image consultants we are hyper aware of branding and professional presence. That’s why we decided to update and overhaul our web site. Our web site not only looked a little dated but our search engine optimization was dropping us on the google rankings. We were also concerned that it didn’t translate well to smaller screens and phones. A company’s and an individual’s online presence needs to match their brand.
When image consultants need a website makeover, who you going to call?
Are Negative Thoughts Holding You Back?
Negative Automatic Thoughts (NATs) are often more prominent than positive thoughts and can make us feel inferior and hold us back. I sometimes suffer negative thoughts, but I want to share a book and tips that helped me.
Hidden Dress for Success Codes –
You can’t imagine the number of times I receive emails like this: “My daughter is working on a corporate job promotion. She thinks Lululemon pants are ok for work. I worry she doesn’t understand dress for success and will get passed over because of her wardrobe! Please help her!”
Beware of unwritten dress for success codes
So how important is your dress to your personal brand and success?
Does your image need an overhaul?
A few years ago, an engineering client gave us some good image advice. He said you need to update your brand, your website doesn’t represent how good you actually are. (Terry was a bit hurt because he designed our first website but we realized the client was right.) Our site was part of our brand and it didn’t create a great first impression of us. So we hired a professional to update our site.
What’s your opinion on office attire?
I was recently asked to offer my thoughts on this question for the Costco Connection Magazine. As a corporate image consultant, I work with industries ranging from accountants to construction to veterinarians. Most of my clients tell me that office wear has become far too casual.
Tips & Advice for Casual Office Wear
“Summertime and the living is easy”
To paraphrase Ella Fitzgerald and George Gershwin
“Fish are jumpin’ and the cotton is high.
You want to look rich and good looking.
So focus on your brand & you won’t cry.”
Ok, not as good as the original (click here to see Ella belt it out.)
But here are some tips and advice to keep your summertime and casual Friday office wear consistant with your brand.