To paraphrase Ella Fitzgerald and George Gershwin
“Fish are jumpin’ and the cotton is high.
You want to look rich and good looking.
So focus on your brand & you won’t cry.”
Ok, not as good as the original (click here to see Ella belt it out.)
But here are some tips and advice to keep your summertime and casual Friday office wear consistant with your brand.
The secret to successfully taking your office wear down a notch is to think of the brand adjectives you want people to associate with you and ensure your summertime or casual Friday wear still conveys those adjectives.
In our branding and image seminars, we ask participants to write down 5 or 6 adjectives or traits they would like people to associate with them. Here are a few common ones:
Professional, warm, detail oriented, competent, reliable, creative, personable, thorough, credible, trustworthy, savvy…
Write your traits down. Now think of all your client and colleague interactions, from emails to dress and demeanor. Do they support your chosen traits and personal brand? If your standard office dress conveys your traits, what about your casual wear?
Investment Executive magazine interviewed me as a corporate image consultant on this topic and covered the following:
1. How to be comfortable and presentable
2. Taking cues from peers and clients
3. The details count
4. Picking a focal point
5. Why you need to update your look
Yes, summertime and the living is easy. Follow the article’s advice and your casual wear branding will be easy too.
BTW, if your team wants to learn how to express their personal style and still support your professional brand, bring us in for an engaging image seminar.